DSP vs. Ad Server: Which One Is Your Advertising Strategy?
Understanding the difference between DSPs (Demand-Side Platforms) and Ad Servers is crucial for your advertising strategy. A DSP automates the buying of digital ads through real-time bidding, making it efficient and data-driven. On the other hand, an Ad Server manages and delivers ads, tracking their performance to help refine campaigns. Choosing between them depends on whether you need automated ad buying or detailed ad management and tracking.
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