Developing a Roku app can be simple and rewarding with the right approach. Start by planning your app’s purpose and features, then learn BrightScript and SceneGraph to build your app. Use Roku’s developer tools for a smooth development process, and thoroughly test your app before launching. Gather feedback to make improvements and promote your app to reach a wider audience. By following these steps, you can easily take your Roku app from concept to launch and share your content with millions of users.