Creating a successful Roku app involves understanding your audience, prioritizing performance, and keeping the design visually appealing. Developers emphasize the importance of offering unique content and regularly updating it. Effective marketing strategies, such as leveraging social media and collaborating with influencers, can boost your app’s visibility. Additionally, thorough testing, encouraging user feedback, and implementing smart monetization strategies like in-app purchases and advertisements are crucial. Follow these tips from top developers to make your Roku app stand out and keep users engaged.