Roku App Builder Secrets: Create and Launch Your Channel

A step-by-step guide on a laptop screen for creating a Roku channel using the Roku App Builder.

Creating your own Roku channel might sound challenging, but with the right secrets, you can make it happen. Whether you want to share your hobby, promote your business, or entertain others, building a Roku channel is within your reach. This blog will guide you through the process step by step.

Why Create a Roku Channel?

Roku App Builder Secrets - Launching Your Channel

Roku is a popular platform that streams content to millions of users. Having your own channel on Roku can help you reach a wider audience, share your passion, and even make money. Plus, it’s fun to see your content on TV!

Getting Started: What You Need

Before you begin building your Roku channel, gather some essential items:

  1. A Roku Account: If you don’t have one yet, sign up on the Roku website.
  2. Content: Videos, music, or images you want to share.
  3. Roku Developer Account: Sign up for this through the Roku Developer website.
  4. Roku Device: You’ll need a Roku device to test your channel.

Steps to Create Your Roku Channel

1. Plan Your Content

First, decide what type of content you want to share. It could be cooking videos, educational material, or even a series of short films. Make sure you have enough content to keep your viewers engaged.

2. Set Up Your Roku Developer Account

Go to the Roku Developer website and create an account. This account is where you’ll manage your channel. Follow the instructions to complete the setup.

3. Create Your Channel

In your Roku Developer account, select “Create a New Channel.” You’ll need to fill out some basic information like your channel’s name, description, and category. Be creative and clear about what your channel offers.

4. Develop Your Channel

Custom Development

Since Roku Direct Publisher is no longer available, custom development is the primary way to build your Roku channel. This method requires some coding knowledge. You’ll use a programming language called BrightScript to build your channel.

5. Test Your Channel

Before launching, test your channel on a Roku device. This ensures everything works correctly. Go to the “Preview and Publish” section in your developer account and follow the instructions to test your channel.

6. Submit for Approval

Once you’re happy with your channel, submit it for Roku’s approval. This process can take a few days. Roku will review your channel to make sure it meets their guidelines.

7. Launch Your Channel

After approval, your channel will be live on the Roku platform. Promote your channel to let people know it’s available. Share it on social media, your website, and other platforms.

Tips for a Successful Roku Channel

Roku App Builder Secrets - Design and Customization

Keep Your Content Fresh

Regularly update your channel with new content. This keeps your audience engaged and coming back for more.

Promote Your Channel

Use social media, blogs, and email newsletters to promote your channel. The more people know about it, the more viewers you’ll get.

Engage with Your Audience

Respond to comments and feedback from your viewers. This helps build a community around your channel.

Monitor Your Channel’s Performance

Use Roku’s analytics tools to track your channel’s performance. This data helps you understand what your audience likes and what you can improve.

Monetize Your Channel

Consider adding advertisements or a subscription service to monetize your channel. This can turn your passion into a source of income.


Creating a Roku channel is an exciting project that lets you share your passion with a wide audience. By following these steps and tips, you’ll be able to create and launch your channel successfully. Whether you’re a beginner or have some technical knowledge, there’s a way for you to build your Roku channel. So, start planning and get ready to see your content on TV!

Creating and launching your Roku channel might seem like a lot of work, but it’s worth it. With patience and effort, you can share your content with the world. Good luck, and happy streaming!

If you are looking for Roku development and publication, CONTACT US TODAY!