Roku Channel: How to Create Roku Channels and Monetize in 2022
Are you wondering how to create and monetize Roku Channels? In addition, do you want to know the different monetization strategies of the Roku channel?
Roku represents one of the best business opportunities for any entrepreneur. Did you know that almost one-third of all U.S-connected television users are on Roku? Certainly, the number will only keep on improving in the coming years.
Which Method to Choose: Subscription Video On Demand Or Ad-Based Video On Demand?
Here is everything you must know about both these ways of monetization on Roku:
Subscription video on demand (SVOD) is related to channels that charge users an annual or monthly fee to access the content. The SVOD is a recent development in the video, but it is highly popular as you can see it in Hulu, Netflix, etc. So businesses with a loyal audience and fantastic content are benefiting the most from SVOD.
Advantages of SVOD
• You make more money per viewer
• You can build a solid business model with a loyal audience
• Certainly it’s easy to monetize through this method
Limitations of SVOD
• You must find a niche to build a loyal fan base
as Roku Direct does not offer subscription features
On the other hand, Ad-Based video on demand (AVOD) is when channels sell advertisements to make money. Of course, such a route is traditional as everyone from TV to YouTube sells ads to make money. So you can opt for various ad types to monetize in this way.
Advantages of AVOD
• Selling ads is a more convenient route than SVOD
• You will find plenty of instant monetization tools for AVOD
• You can opt for the Roku Audience Network for monetization through AVOD.
Limitations of AVOD
• Roku takes 40% of the revenue earned through AVOD
• You don’t have control over what ads to choose or run
Different Ways To Make Money On Roku
Most people follow the SVOD or AVOD route to make money on Roku. However, if you want the best results, you must get creative. For example, if you create original content on Roku, then product placement or in-video sponsorships can be the top ways for monetization.
Besides that, if you have a big and loyal fan base, you can always sell apparel and other merchandise. It can be as effective as making money through the content. Of course, you will have to encourage your audience to shop outside Roku as they don’t offer an E-commerce solution.
How Can Professional Roku Developers Can Benefit Your Business?
Are you struggling to grow your audience and do you need a way to connect to viewers and begin making money? If you do, then the best way is to hire a certified Roku developer to help you connect with viewers.
That is because no other streaming device comes close to the audience base of Roku. Because of this, you can successfully monetize with the right strategy. If you want to produce a quality channel within budget and on time, you must consult a Roku developer.
To sum up, the best route to take is to find a Roku developer and begin monetizing your business. If you have a large audience, ads are an excellent way to make money. On the other hand, if you have a more niche but loyal audience, you can use SVOD to make money. Of course, you can also think outside the box and use other ways to monetize off Roku. We recommend that you consult an expert Roku developer to fulfill your business needs in no time. It will help you begin the monetization process on the Roku app in no time.