How to make money with a Roku channel

Roku Monetization Strategies - Unlocking Profit Potential on the Roku Platform

Are you wondering how to make money with a Roku channel? Do you want to know the different monetization strategies of Roku channel?

Roku represents one of the best business opportunities for any entrepreneur and did you know that almost one-third of all U.S-connected television users are on Roku? The number will only keep on improving in the coming years.


That is to say, subscription video on demand (SVOD) is related to channels that charge users an annual or monthly fee to access the content. The SVOD is a recent development in video, but it is highly popular as you can see it in Hulu, Netflix, etc. Businesses with a loyal audience and fantastic content are benefiting the most from SVOD.

Advantages of SVOD

• You make more money per viewer
• You can build a solid business model with a loyal audience
• Easy to monetize through this method

Limitations of SVOD

• Certainly you find a niche to build a loyal fan base
• Roku Direct does not offer subscription features


On the other hand, Ad-Based video on demand (AVOD) is when channels sell advertisements to make money. Of course, such a route is traditional as everyone from TV to YouTube sells ads to make money. You can opt for various ad types to monetize in this way.

Advantages of AVOD

• Selling ads is a more convenient route than SVOD
• You will find plenty of instant monetization tools for AVOD
• So you can opt for the Roku Audience Network for monetization through AVOD.

Limitations of AVOD

• Roku takes 40% of the revenue earned through AVOD
• You don’t have control over what ads to choose or run

Advertising on Roku Channels - Maximizing Revenue Through Ads

Different Ways To Make Money On Roku

Most people follow the SVOD or AVOD route to make money on Roku. However, if you want the best results, you must get creative. For example, if you create original content on Roku, then product placement or in-video sponsorships can be the top ways for monetization.

Besides that, if you have a big and loyal fan base, you can always sell apparel and other merchandise. It can be as effective as making money through the content and of course, you will have to encourage your audience to shop outside Roku as they don’t offer an E-commerce solution.

That is because no other streaming device comes close to the audience base of Roku. Because of this, you can successfully monetize with the right strategy, and if you want to produce a quality channel within budget and on time, you must consult a Roku developer.

Final Words

Subscription Models for Roku Channels - Generating Income with Paid Content

The best route to take is to find a Roku developer and begin monetizing your business. So if you have a large audience, ads are an excellent way to make money. On the other hand, if you have a more niche but loyal audience, you can use SVOD to make money. Of course, you can also think outside the box and use other ways to monetize off Roku. We recommend that you consult an expert Roku developer to fulfill your business needs in no time and it will help you begin the monetization process on the Roku app in no time.

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